We have all seen the offers, aiming to get new customers to sign up for a service with short-term gains like 50% off for 6 months but only for new customers.
I have always been against these types of offers.
Mainly as they have never really been clear on what you pay after your offer term is over.
I know that this is slowly changing and that some companies now make it very clear what you pay now and what you pay next next time.
However, if you are going to offer this offer to new customers only what do your existing customers get?
Normally nothing. Some could argue that it’s just bad timing that you signed up when there was no offer on.
I must admit that over the last 14 years we have done some offers like these.
This last month when we were offered promotions we selected one that we thought would benefit our existing customers.
This promotion is aimed at existing .uk domains and, would allow you to renew for 3 years or more with a saving of almost a year’s value.
Basically, renew your domain for 3 years and pay for 2 years, renew for 4 years pay for 3 years, and so on.
I was surprised when I looked at our domains today and found that nearly every .uk domain we have registered is renewed on average for 4 years.
Now don’t get me wrong.
We don’t have hundreds of domains on our books, but this is still a very impressive and we happy that we can help our customers make a saving.
It also shows that our current customers must be happy with our services otherwise these domains would have been moved to other hosts.
So what does this mean for the future of our promotions?
Well to be honest I’m still not sure.
What I do know is that we will always continue to pass on any offers from the upstream registrars to our customers, both new and old if they become available.